Media Centre

Media: reporting on dementia

A few important things to remember when reporting on dementia.

Media releases

Dementia Australia media releases

Media contacts

Dementia Australia national office, state and territory media contacts.

Key facts and statistics for media

Information about the key facts and statistics about dementia in Australia.

Guidelines for student journalists

Dementia Australia has a small media team and although we will do our best to answer your questions
we may not always have the capacity to help.

Media contacts

For all media enquiries please email [email protected]

To contact one of our team please refer to the contact details on our Media contacts page.

Guidelines for media reporting on dementia

A few important things to remember when reporting on dementia.

Media plays a crucial role in conveying ideas and associations to the general public. Integral to raising public understanding of dementia is the need to communicate images and language which are positive, whilst remaining realistic to the nature of the condition. 

  • Media can contribute to ensuring the dignity and rights of people with dementia with coverage which recognises that people with dementia are defined by who they are not by their diagnosis.
  • Positive images are an important component to removing the fear and stigma surrounding dementia, and help make the issue one that people are more encouraged to acknowledge and address.
  • Interviewing a person with dementia may require patience. Be prepared to allow more time for answers and be willing to repeat questions if necessary

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