Did you know today is World Alzheimer’s Day?

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Media Release

Monday 21 September 2015

Today marks the fourth global World Alzheimer’s Day.

Alzheimer’s Australia welcomes the opportunity to be part of this international campaign to raise awareness and challenge stigma about dementia.

Alzheimer’s Australia CEO, Carol Bennett said “having a globally coordinated awareness day sends a strong message to governments and policy makers alerting them of the serious implications dementia has on services and health systems around the world.”

According to the 2015 World Alzheimer’s Report which was released in the lead up to World Alzheimer’s Day, the current annual cost of dementia is US $818 billion, and is expected to become a trillion dollar disease in just three years’ time.

World Alzheimer's Day creates an important opportunity to unite opinion leaders, people with dementia, their carers and family, medical professionals, researchers and the media from all around the world to advocate for urgent change:

  • To encourage and create dementia-friendly communities
  • Promote risk reduction measures
  • Improve the diagnosis process
  • Support family carers through information, social support, respite and counselling
  • Strengthen primary health care as a key part of the health system to respond to the dementia challenge
  • Upscale dementia research

“With over 342,800 people living with dementia in our country alone, it is so important we become global leaders in dementia, starting with raising awareness which can translate into services and better care outcomes for this significant sector of our community” Ms Bennett concluded.


Media enquiries:

Bianca Armytage | 0407 019 430 | [email protected]

Alzheimer’s Australia is the charity for people with dementia and their families and carers. As the peak body, it provides advocacy, support services, education and information. More than 342,800 people have dementia in Australia. This number is projected to reach more than half a million by 2030.

National Dementia Helpline: 1800 100 500
An interpreter service is available
(The National Dementia Helpline is an Australian Government Initiative)
Dementia is a National Health Priority Area

Media resources and additional information