Australians encouraged to love their brains

eNews sign-up

Sign up for our eNews and discover more about what we're up to, the difference we're making, and, most importantly, how you can help.


We’ve all heard about the benefits of looking after our bodies, but what about our brains?

Today marks the beginning of Brain Awareness Week, 13th March – 19th March, part of a global campaign to increase public awareness around the benefits of good brain health that can potentially lead to a reduced risk of conditions such as dementia.

Alzheimer’s Australia (Qld) this week is encouraging all Queenslanders to #loveyourbrain, as part of a social media campaign to get people actively thinking about simple and easy ways to look after their brain.

“Our new dementia statistics released last month showed that currently 77,633 people are living with dementia in Queensland and that number is expected to increase dramatically to almost a quarter of a million people by 2056,” said Victoria Beedle, Dementia Australia (Qld) CEO.

“There is a growing amount of research that shows that looing after you brain, at any age, could potentially reduce your risk of dementia in the future.”

“The #loveyourbrain campaign is a fun and easy way to get Queenslanders thinking about simple things they can do as part of their daily routine that could improve their brain health.”

“Keeping both your brain and your body fit is essential to healthy living,” said Professor Pankaj Sah, Director of the Queensland Brain Institute at The University of Queensland.

“We’re currently researching how exercise not only keeps your body healthy but can also benefit your memory,” he said.


The #loveyourbrain brain is focused around the 7 key themes below:


Day 1: Track it! Start a food diary. Writing down everything you eat and drink takes the guess work out of reaching a healthy weight


Day 2: Move it. It doesn’t matter how, just move! Integrate things into your daily routine.


Day 3: Be a social bunny. Our brains love socialising.


Day 4: Challenge yourself. You are never too old to learn something new.


Day 5: Dose of nature. Connecting with nature can help to calm down your brain, reduce blood pressure, anxiety and improve mental health.


Day 6: Get enough shut eye – your brain needs rest!


Day 7: Alcohol Free Days. Aim for at least two.


To take the pledge go to or visit Alzheimer’s Australia (Qld)’s Facebook page.


Alzheimer’s Australia (Qld) is the charity for people with dementia and their families and carers. As the peak body, it provides advocacy, support services, education and information. An estimated 413,103 people have dementia in Australia. This number is projected to reach more than a million by 2056. 


Media enquiries: Sibel Korhaliller, Marketing and Communications Manager, 0411 101 896