BrainyApp makeover to improve your brain health

Media Release

Sunday 13 March 2016

BrainyApp makeover to improve your brain health

BrainyApp, the free app that can help people improve their brain health, has been upgraded to reflect the latest scientific research, engage more with users and still includes games and trivia for an element of fun.

After more than 370,000 downloads globally since its launch in 2011, this fresh, new version of BrainyApp, the dementia risk-reduction innovation from Alzheimer’s Australia and the Bupa Health Foundation, is being released today to coincide with Brain Awareness Week 2016, held annually from 14-21 March.

BrainyApp is based on scientific research that links brain health and a reduced risk of dementia to a healthy heart and cardiovascular system. When it was released in 2011, BrainyApp exceeded all expectations and was the most downloaded app in the Australian App store.

BrainyApp fans will be delighted to know the risk-reduction app has undergone a complete makeover featuring:

  • The addition of a community board so users can share photos and status updates with friends as they work towards their brain health goals 
  • a completely fresh, new design and “badges” to track your progress
  • a 'web version' of the app which is now available and can be synchronised with smartphones and tablets.

Alzheimer’s Australia CEO Carol Bennett said there are more than 353,800 Australians living with dementia and, as the condition is Australia’s second leading cause of death, it is more important than ever to promote risk-reduction messages to a younger audience.

“We know there is a link between lifestyle choices and a healthy brain,” Ms Bennett said.

“What’s good for your heart is also good for your brain, so by keeping active, eating a healthy well-balanced diet, maintaining your social connections and challenging your brain we can start to take control of our brain health today.”

Alzheimer’s Australia National Ambassador Ita Buttrose AO OBE said BrainyApp is a great way to deliver the dementia risk-reduction message to a range of age groups. 

“It’s easy and fun and it’s great that there is something available to help people reduce their risk of developing dementia,” Ms Buttrose said.

“Brain health is very important to me and BrainyApp is a simple way to make sure I’m doing all I can to keep my brain healthy.” 

Director of The Centre for Research on Ageing, Health and Wellbeing at the Australian National University’s College of Medicine, Biology and Environment, Professor Kaarin Anstey said there are things people in their 20s, 30s and 40s can do to reduce their risk of getting dementia. 

“Dementia can begin in the brain approximately 20 years before the first symptoms become evident, so you are never too young to improve your heart-brain health,” Professor Anstey said.

Bupa Health Foundation Executive Leader Annette Schmiede said it has been fantastic to see BrainyApp develop into this impressive new version. 

“BrainyApp provides people with a simple and user friendly tool to help them reduce their risk of dementia. We’re really pleased to support this app that we hope will empower people to improve their health and wellbeing,” Ms Schmiede said. 

BrainyApp is available as a free download for both Apple and Android devices via the App Store and Google Play.

For more information about the five simple steps to maximise your brain health visit Your Brain Matters.

Brain Awareness Week (14-21 March 2016) is the annual global campaign to increase public awareness of the progress and benefits of brain research. Brain Awareness Week unites the efforts of partner organisations worldwide in a celebration of the brain for people of all ages. For more information about Brain Awareness Week visit: http://www.dana.org/baw/.

BrainyApp

Media enquiries:

Bianca Armytage | 0407 019 430 | bianca.armytage@dementia.org.au

 


The Bupa Health Foundation is one of Australia’s leading corporate foundations dedicated to health. We are committed to improving the health of the Australian community and ensuring the sustainability of affordable healthcare through collaborative partnerships. The Foundation has supported more than 100 projects, focused on translating Australian research into real health and care improvements. www.bupa.com.au/foundation.


Alzheimer’s Australia is the peak body representing people with dementia and their families and carers. It provides advocacy, support services, education and information. More than 353,800 people have dementia in Australia. This number is projected to reach more than half a million by 2030.


National Dementia Helpline: 1800 100 500
An interpreter service is available
(The National Dementia Helpline is an Australian Government Initiative)
Dementia is a National Health Priority Area


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