Cause related marketing offers your consumers a way to support Dementia Australia through the purchase of your product or service. Evidence shows people are more likely to choose a brand that supports a charity over one that doesn’t, so this is a great way to engage your consumers. Although there are many models for this, the basic premise is that a portion of each sale is donated to Dementia Australia.
Cause related marketing at Dementia Australia is about more than just a logo, we have some unique ideas which also engage your customers.
Companies interested in cause related marketing are required to commit to a minimum annual guaranteed donation which is assessed on a case by case basis.
Want to know more?
For more information please contact:
Fundraising Manager: Promotion & Partnerships | Dementia Australia
P: 02 8875 4684 | E: Jocelino.Jorge@dementia.org.au