Early for Early

Early for Early Campaign: Raising Awareness of Early Onset Dementia

The #earlyforearly campaign was started by Dementia Australia Tasmania to put a spotlight on early onset dementia.

Roughly 25,000 people are living with early (or younger) onset dementia in Australia. Some as young as in their 30s.

Early onset dementia does not just affect memory but also people's ability to perform everyday tasks (such as planning a meal) and their social, emotional and financial well-being. The Younger Onset Dementia Key Worker Program in Tasmania began this campaign to increase community awareness and knowledge of early onset dementia. The program also aims to address key issues with funds raised from the campaign, such as appropriate accommodation for younger people and social support for people living with the illness.

The idea:
1. Wake up early, before 7am (try and catch the sunrise!)
2. Take a picture/selfie in a great location, anywhere in the world
3. Post it on Instagram/Facebook with the hashtag #earlyforearly and tag @alzheimersaustraliatas
4. Nominate two other people to do the same thing!

Thank you for your support!